Its unique location at the gateway to the new city will transform this destination into a Tel Aviv icon, welcoming visitors from across the country and around the globe. It connects you directly to the heart of Tel Aviv’s vibrant essence, just a short distance from the city's renowned cultural, culinary, leisure, and entertainment hubs.

Special emphasis should be placed on Tel Aviv's new entrance, featuring seamless access via the light rail, which connects the area to the entire country. Additionally, its proximity to Rothschild Boulevard and the promenade, which links all the way to the Sarona district, further enhances its unparalleled accessibility and appeal.